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Just finished writing a book with Flying Start - very proud - it’s rather good.

9th March, 2010

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Just a quick one and just for you a quick sneaky peaky at the first part of a new book aimed at helping young people start businesses.

Commissioned by Flying Start (a great organisation who are dedicated to getting student and graduate businesses started) this little beauty is something I am very proud of.

My first book with videos to be released as well, is to hit the internet by the 14th of March - so keep your eyes peeled :) 

Excerpt from our new book - Turning your passion into success - by Dr David Bozward and Dan Sodergren

HOW TO START

Starting a business is easy. You simply go to http://www.companyformations.co.uk and buy a company off the shelf, change the name, traditionally to ‘your own name and sons’ and voila! You have started your own company.

EASY

Starting a successful business is more difficult, but not that much more difficult. The end result is the same; it’s the start that takes a little longer; takes some thought, and can really make a difference to your life and your…

SUCCESS

First things first - when we say successful, what do we mean? Or more importantly, what do YOU mean by it?

What does success look or feel like to you?

Is it the sound of the cash register? Is it seeing that new shiny red sports car on the drive? Is it making a difference to the lives of the people you love? Is it the knowledge that you are now truly independent? Is it, like 54% of people we work with, being your own boss?

What advice would you give to yourself before you started?

“Have patience and keep taking inspired actions towards your dreams even when you cannot see the path clearly. Especially when you cannot see the path clearly. This is the most important factor – having faith that it will all work out even when you cannot see how.” Martin Robert Hall http://www.martinroberthall.com

GET THINGS RIGHT

Your motivation to succeed in almost everything in life comes down to how much you want it and why you want it. But the key factor that is often missed out in business school and modern day life is whether your values align with your idea.

Often in life we have to do things that don’t align with our value systems; sometimes we have to do things we don’t want to do. Having the power to come up with different ideas and act upon them to create a business can change this.

YOU ARE THE CONTROLLER OF YOUR OWN DESTINY

When it’s your idea, when you are in charge, when you make the decisions, or decide not to make a decision, it’s important that you know why you made that decision in the first place. OK?
What’s important to you is the important stuff for you.

SO WHAT’S IMPORTANT?

This could be anything and it usually is something. It can take many forms; it’s fluid and changes, just as you change throughout your life. It’s totally up to you.

What motivates you to continue being Entrepreneurial?

“My motivation is waking up everyday knowing what I am creating. I understand I am at the beginning of an amazing journey and the passion I have for what I am doing is enough to motive not just myself but many other people involved.” Danny Moore Managing Director - http://www.intafood.com

The important thing is to make a stand - to stand for something. Guy Kawaski, who was instrumental in helping Apple get off the ground, says no one knows they are going to be an entrepreneur until they can ask themselves ‘does my idea make meaning?’.

To make meaning your new idea must:

• make the world a better place
• increase quality of life
• right a terrible wrong
• prevent the end of something good

According to Guy, and he should know, these are the most powerful motivators to start up success.

What motivates you to continue being Entrepreneurial?

“It is what I am, for me being entrepreneurial is empowering, exciting and it is the chance to create something. In a society where we are materially better off but more and more disenfranchised I think being entrepreneurial is a great way to escape this.” Richard Francis make ur move limited http://www.makeurmove.co.uk

“Excitement. Being in control of my destiny and continuously exploring new opportunities that genuinely excite me. Isn’t that way life is all about?” Martin Robert Hall http://www.martinroberthall.com

SOUL SEARCHING

For you, it is time to do some soul searching - good old fashioned, deep down, rather touchy feely stuff to really connect with yourself (in a non-rude way). If you can’t define why you wanted to start a business in the first place, the second step of starting a business could simply be too much of a change in your life for you to take it. You might fail to start, before you even begin to make a difference.

“It is totally up to you what you do with your life. We are extremely lucky to live in one of the wealthiest and most democratic countries on earth and you should take full advantage of this and live the life of your dreams. But regardless of which country you live in, if you want to live your own life, become an entrepreneur.” Jack Forester

WHAT ARE YOUR VALUES?

A great Hassdic saying is ‘Everyone should carefully observe which way their heart draws them, and then choose that way with all their strength’.

But what are your values? Do they come from what you are good at? Do they come from what you believe? Are they just a set of presumptions which you can change at any time? Are they innate? Are they part of you?

You’ll find some values you can think about at the end of this section. Think about which ones make you ‘you’.

Values are a set of standards that determine attitudes, choices, and action. Mapping your value priorities will lay important groundwork for making the next lot of decisions that fit your unique pattern of values, interests, and talents. Your new idea must have values and a culture that align with your own. Otherwise you won’t work at achieving your goal – whatever your goal is.

WHAT IF YOU HAVE NO VALUES?

Everyone has values. It’s just that you might have hidden them for a while. You know when you are aligned with them – it’s when you love what you are doing. Or more importantly you know when you do something which doesn’t align with your values.

How do you know? You feel bad, you regret, you lack energy, you procrastinate. It is procrastination that stops most people from starting a business, this and a belief system which tells them not to take risks, not to learn more and to settle for second best.

What advice would you give to yourself before you started?

“There are probably loads of things I wish I knew when I first started off, but I probably wouldn’t tell myself back then. Why? Because the process of actually finding out or making decisions (wrong or right and its consequences) is just as important as knowing what the right thing to do is. If I could go back in time and speak to myself, I would probably just give myself a slap around the face and tell myself to get a move on.” Damon Li – http://www.itmanchester.com

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There what do you think? Hope you liked it - we will show you more as it gets released.

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